Goals

The Beginning

The YouOk? campaign was first conceived as “SJUOK?” in 2015 for the St. John’s University student body. This media campaign was created for students and by students to raise awareness about mental health concerns and suicide on college campus. The “SJUOK?” campaign was developed as an approachable way to have potentially uncomfortable conversations about serious issues. The goal was not only to encourage students to have difficult conversations, but also to provide tips and information on how students and faculty could approach such sensitive topics.


Reaching Out

In 2017, the materials developed for the SJUOK? campaign were updated and modified to be shared with other universities and organizations who have similar goals, and who want to use the characters and materials of the campaign. This website provides some general guidelines for materials branded as the YouOk Campaign, as well as more specific guidance for groups that wish to rebrand the content for their own specific location or event.


The Goal

The YouOK campaign (originally branded as SJUOK), was developed as an approachable way to have potentially uncomfortable conversations about serious issues. The hope is this campaign will:

  • Communicate | Communicate mental health awareness and warning signs of positive & negative mental health to students, faculty and parents.
  • Promote | Promote helpful resources to students both on and off campus, including safe spaces for students to talk about mental health.
  • Create | Create materials to teach students the best practices for self-care and to spark positive social change in mental health stigma on campus.
  • Inspire Action | Encourage students to take actions that benefit both themselves and their peers, on and off campus.
Andrea Character

Meet Andrea. Andrea represents the emotions of confidence and pride.

The goal was not only to encourage students to have difficult conversations, but also to provide tips and information on how students and faculty could approach such sensitive topics.